Error 0xC004E01E

Value: -1073422306 | 0xC004E01E | 3221544990

What does it mean ?

SL_E_PKEY_INVALID_KEYCHANGE3  
The new product key cannot be used on this installation of Windows. Type a different product key. (AB-AB)
Value: 57374 | 0xE01E | 0b1110000000011110

Where does it come from ?

FACILITY_ITF  
COM/OLE Interface management. FACILITY_ITF is designated for user-defined error codes returned from interface methods
Value: 4 | 0x004 | 0b00000100

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