Error 0xC004E02B

Value: -1073422293 | 0xC004E02B | 3221545003

What does it mean ?

SL_E_STORE_UPGRADE_TOKEN_WRONG_PID  
The Software Licensing Service reported that the Store upgrade license does not match the current active product key. Please visit the Store to purchase a new license or re-download an existing one.
Value: 57387 | 0xE02B | 0b1110000000101011

Where does it come from ?

FACILITY_ITF  
COM/OLE Interface management. FACILITY_ITF is designated for user-defined error codes returned from interface methods
Value: 4 | 0x004 | 0b00000100

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