Error 0xC004E02A

Value: -1073422294 | 0xC004E02A | 3221545002

What does it mean ?

SL_E_STORE_UPGRADE_TOKEN_WRONG_EDITION  
The Software Licensing Service reported that the Store upgrade license is not enabled for the current OS edition. Please visit the Store to purchase the appropriate license.
Value: 57386 | 0xE02A | 0b1110000000101010

Where does it come from ?

FACILITY_ITF  
COM/OLE Interface management. FACILITY_ITF is designated for user-defined error codes returned from interface methods
Value: 4 | 0x004 | 0b00000100

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